LEGO’s Comeback: How Creativity and Innovation Saved the Brand from Collapse
The Rise and Fall of LEGO: A Brief History LEGO, a name synonymous with creativity and innovation, has a rich history that began in 1932 when Ole Kirk Christiansen, a Danish carpenter, started producing wooden toys. The company officially adopted the name “LEGO” in 1934, derived from the Danish words “leg godt,” meaning “play well.” […]