Innovation Is Not Creativity: What Founders Often Get Wrong
From the bustling accelerators of Shoreditch to the “Silicon Fen” in Cambridge, a familiar scene plays out across the UK startup landscape: a founder pitches a concept that is undeniably brilliant, quintessentially British in its ingenuity, and entirely “never-been-done-before.” We have a long, proud history of the “lone inventor” and the “boffin in a shed,” […]